Wanderly is a Travel itinerary platform crafted for today’s explorers who needs a quick and personalized itinerary within minutes. Harnessing the power of AI, Wanderly creates real-time adjustable roadmaps that spotlight the hidden treasures along your journey, transforming every trip into an unforgettable adventure.
Kaushik Deka, Hrisihitaa Chetia
Role
User Research, Information Architecture, Wireframing, UI Design
Why?
To reduce the time and effort it takes to create a travel plan that doesn't look like every other trip ever.
What?
A itinerary planning platform offering quick & personalized itineraries that reveals underrated locations with real time adjustment
How?
By empathizing with user's pain points and needs and then leveraging AI to generate instant, intuitive, and customizable itineraries tailored to user preferences.
The whole project took about 4 weeks to complete from research till final design. This chart contains all the steps which were instrumental to the design process.
Survey
We conducted a survey with 23 participants. The survey explored various aspects of the travel process, including how users approach research, planning, preparation, and bookings. It also examined the role of technology in facilitating these activities, as well as the impact of budget considerations on decision-making.
Interviews
As a part of understanding users we interviewed 5 people about their frustrations while planning a trip and their perspective. This gave us a deep understanding of their pain points, motivations and needs.
Positioning in the Market
There is a huge gap in the Indian market as most of the personalized travel planning apps doesn’t cover the Indian landscape for their travel planning services
User personas are fictional characters created to represent the different user types that might interact with a product, service, or website. These personas are based on real data about user behaviors, goals, needs, frustrations, motivations etc. This leads to understanding users better and make informed decisions about design and functionality. We made two examples of our target audience with different demographics.
User A
User B
Overwhelming & Time-Consuming Trip Planning
Travelers spend hours researching destinations, activities, and logistics across multiple platforms.
Lack of Personalization in Itineraries
Existing solutions provide generic recommendations and miss out on tailoring trips to user preferences, budgets, and travel styles.
Missing Hidden Gems & Local Experiences
Travelers often miss underrated, locally known spots that make trips unique and authentic.
Based on the challenges and pain points identified from the earlier stages, ideation is done using tools such as brainstorming and round-robin methods.
Mapping out user flows helped us spot any missing links or interactions in the existing flow, making it easier to build a stronger IA and create a smoother, more seamless experience.
We decided on a design system for Wanderly which ensures consistency, scalability, and efficiency in UI/UX, making the platform intuitive and user-friendly. It streamlines collaboration, speeds up development, and enhances brand identity across all touchpoints.
A well-defined business model for Wanderly ensures long-term sustainability, profitability, and strategic growth. It helps attract investors, optimize revenue streams, and create value for users while maintaining scalability.
Wanderly is an innovative AI-powered travel platform designed to revolutionize the way travelers plan their journeys. By offering personalized itineraries based on user preferences, budget, and real-time data,
