Parivartan Elevate
Improve UX flow. UI redesign. Feature implementation.
Overview
Parivartan Elevate offers real-time analytics for OOH campaigns, tracking key metrics like impressions (OTS), unique eyeballs, traffic flow, and dwell patterns via visibility index. The existing Traffic Dashboard lacked clarity in visual hierarchy and data segmentation, impacting readability and user comprehension.
The main goal of this project was to redesign and optimize the interaction flow, improved visualization and implement new features into the Parivartan Elevate platform, focusing on enhancing data clarity, visual hierarchy, and scalability, while ensuring maintainability for web applications.
My Role
End to End Product Designer — Design Systems, Interaction Design, Visual Design, Rapid Prototyping.
Timeline
3 Weeks